Mr. Andrej
Press release



Hanoi - Vietnam, November 23, 2017 – Bhaya Group, one of the leading overnight cruise operators in the world-renowned UNESCO World Natural Heritage Site Halong Bay in Vietnam’s Gulf of Tonkin, is pleased to announce that Mr Andrej Stein has been appointed as General Manager with immediate effect. In this role, Andrej will be responsible for managing the Group’s day-to-day success and overseeing all operational aspects of its 19 vessel fleet including The Au Co Luxury Cruise, Bhaya Legend Private Cruise and Bhaya Classic & Premium Cruises, and further foster the destination-focused experience, customer service excellence and cultural enrichment for the discerning cruise aficionados.

“Andrej has proved his strength in Halong Bay’s cruise tourism, developing people and implementing industry-leading service standards. His appointment is a natural extension of the outstanding role he has already been playing in the management of the Company, and will be highly beneficial to the Group’s long term strategic growth,” commented Mr Tran Thanh Nam, Bhaya Group’s Chairman of the Board of Members.

Mr. Andrej

Mr. Andrej -  Bhaya Group's new General Manager

The German-national hotelier brings with him over 14 years of industry expertise gained from key operations and leadership roles he held across UK and Vietnam with InterContinental Hotels Group, Radisson Hotels and De Vere Hotels. Andrej started his career at Bhaya Group as Cruise Manager for The Au Co Luxury Cruise in 2012, successfully setting its marvellous maiden voyage along Halong Bay’s mythical emerald waters in the same year. Since then he worked his way up to become Operations Manager and Director of Operations of the Company. 

“It is a privilege for me to be working with such an amazing team and an incredible fleet over the past five years. We look forward to strengthening our existing leadership in Halong Bay and achieving even greater success,” said Andrej. 

For more information on Bhaya Group’s fleets and itineraries, please visit  For the opportunity to speak to Andrej, please contact Ms Thuyen Pham, Marketing Manager at



Since its inauguration in 2007, Bhaya Group has worked tirelessly to achieve the highest standards in customer service excellence and sustainable tourism among the leading overnight Halong Bay cruise operators. After gaining success with its original cruise design, Bhaya Group expanded its presence, now owning and operating three exclusive brands: The Au Co Luxury Cruise, Bhaya Legend Private Cruise and Bhaya Classic & Premium Cruises, offering the full range of services and cruise styles. Also, practising its foundational principle of sustainable tourism for a positive impact on both environment and community, Bhaya Group strictly applies responsible practices, with a human resources development programme, environmental protection & community initiatives including USAID-funded Halong – Cat Ba Alliance, Save the Langur, Bhaya Community, Bhaya Green and Bhaya Care projects. Bhaya Group is owned and managed by HG Holdings, a hospitality & tourism veteran with 20 years of experience in Vietnam and Asia.   


Media contact

Thuyen Pham (Ms)

Bhaya Group Marketing Manager



Mobile: 0917177441